The food industry is a very complex market where intangible assets prove to be far more fruitful than the tangible ones. The facilities, amenities and ambiance of any hotel or restaurant make its unique place in the minds of the people.
Those who have been fond of rich nutritious quality food always look for the best hotels in the class. Be it the cafe or coffee shops in the corner side of the town, or any posh hotel in the mid of the city, the customer base depends on how well they are treated there.
The modern day Take- Away facility has made more people to get indulged in ready to eat food market, since it requires only a few minutes to place an order and get it in your hand right then.
Fast food chains are also working on the same principle of satisfying the expectations and requirements of the customers as far as possible and earn good money out of it. The revenue generated in the food industry now amounts at least a hundred times more than it used to be decade ago. The branding of product also acts as a lucrative mode to attract more customers.
Multinational food brands like So Good Kitchen etc. have their own fan following and customer base in every part of the world where they have reached and served till date. The main items in the menu of an ideal food store or restaurant entity include all the basic starters and appetizers, then main course and finally the fantastically crafted piece of art kind desserts.
Every brand has its own brand image and rules to be followed by its workforce. Thus the pricing strategy and policies for promotion and publicity are also decided and directed by the top management only after a deep long study of the markets.
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